Who We Are

WebShare provides a full suite of online marketing services to companies and organizations of all shapes and sizes, and our people are the key to our clients’ successes. From consultants to programmers, designers to statisticians, we’re exceptionally proud of the leadership team that makes up WebShare.

David Booth – Partner
David is a principal consultant, author, instructor and regular speaker, and one of the founding partners of WebShare. As a consultant, David has advised and worked with companies and organizations across North and Central America in web design, technology selection and deployment, web logistics, analytics and business intelligence, statistical analysis, and online marketing. David is the author of Google Website Optimizer Essential Training (Lynda.com, 2010) and served as a technical editor of Performance Marketing with Google Analytics (Wiley, 2010).  As an instructor and speaker, David has led seminars and sessions focused on website analytics and search & conversion marketing across the U.S. and Canada for audiences ranging from C-level executives to technical implementation teams.

He has been involved in web application development as an engineer and consultant for over 11 years, beginning his career as a Technical Marketing Engineer with Intel Corporation. He also spent two years with the United States Peace Corps developing and deploying websites and web applications to attract grants and international aid for Guatemalan NGOs and local development organizations.

David earned his Master of Business Administration in International Management from the Monterey Institute of International Studies and holds a B.S. in Electrical and Computer Engineering from the University of Illinois at Urbana-Champaign.

Corey Koberg – Partner
Corey is a consultant and speaker in the field of search engine and online marketing, and is a regular instructor of web analytics, pay per click management, and other Internet marketing courses and webinars.

Corey holds a degree in Electrical and Computer Engineering from the University of Illinois and has been involved in Internet related engineering and consulting for over 14 years, beginning his career in the labs that developed the world’s first web browser. After working for Intel, Compaq, and Qualcomm, Corey has been instrumental in helping companies find and employ a scientific, results-oriented, professional approach to the web analytics and search marketing.

Corey is the author of Google Analytics Essential Training (Lynda.com, 2010) and served as a technical editor of Performance Marketing with Google Analytics (Wiley, 2010).

He brings a wealth of experience in online marketing and website analytics, and has worked with companies large and small to implement and leverage Google Analytics to drive the bottom line.

Justin Cutroni
Justin Cutroni is WebShare’s Director of Digital Intelligence. As a respected leader in the web analytics industry, he helps organizations integrate web analytics into their decision making processes. Justin commonly interacts with senior level management to drive the strategic use of web data and collaborates with marketing and IT teams to develop implementation plans and processes needed to generate actionable data and business insights. An active participant in the web analytics community, Justin speaks at various industry events with a strong passion for sharing knowledge and advancing the analytics industry.

Justin began his career with Accenture, working with financial services clients to redesign and change business processes with custom software. Most recently Justin held the position of director of analytics at EpikOne, where he consulted with hundreds of companies about Google Analytics and web analytics. Justin is also authorized by Google to teach Google Analytics seminars for success and has conducted numerous training events in the US and Europe.

Justin is the author of Google Analytics Short Cut, (O’Reilly Media, Inc., 2007) and Google Analytics (O’Reilly Media, Inc., 2010) and co-author of Performance Marketing with Google Analytics (Wiley, 2010). Justin holds a degree in Mechanical and Aerospace Engineer from Worcester Polytechnic Institute.

David Reichenbacher
Dave Reichenbacher is a Senior Account and Operations Manager at WebShare, and consults and speaks in the areas of search marketing and web analytics. Dave specializes in local and paid search marketing, and has worked with organizations large and small, focusing on helping clients maximize their return on their online investments.

Leveraging highly effective programs to attract visitors through both organic and paid sources, Dave is a web analytics expert and works to provide not only measurement, but conversion marketing and statistical experimentation to turn visitors into monetized customers.

Dave has spent over 12 years in the high-technology industry, and was a Senior Technical Project Manager at Intel Corporation prior to joining WebShare. Dave earned his Masters and Bachelors degrees in Materials Science & Engineering from the University of Wisconsin-Madison.

Julie Ferrara-Brown
As a consultant and chief statistician for WebShare, Julie works with clients in the areas of web analytics, paid search, and conversion marketing. With a specialization in design of experiments and statistical analysis, Julie has helped hundreds of clients design, launch and analyze statistical conversion marketing experiments to improve their conversion rates and bottom lines.

Julie is currently in her third year with WebShare, and began her career in the technology industry as a statistician with Intel Corporation. She earned a B.S. in Statistics and Marketing as well as a M.S. in Statistics from the University of Tennessee.

Mike Small
Mike leads WebShare’s paid search marketing programs, and in his years with WebShare has become a leading expert in the Google Adwords, Yahoo! Search Marketing and MSN adCenter platforms for enterprise level marketing. From his previous role as Director of Operations, Mike brought with him a wealth of experience and insight that allows him to truly understand the goals and objectives of WebShare clients in their marketing endeavors.

Mike joined the WebShare team in 2007 after working with Wisdom Natural Brands and Rowpar Pharmaceutical, and holds a B.A. in Psychology from the University of Arizona.

David Evans
David is a senior web and software developer. He began his consulting career in 1994, in the San Francisco Bay Area where he consulted with Hewlett-Packard Company, LGC Wireless and several other local organizations. During the dot-com boom, he helped start LeaseExchange.com where he served as their Chief Database Engineer. The company was successfully launched in April 2000, and continues to exist as eLease.com.

David leads WebShare’s web development efforts, and has worked with clients large and small turning designs and ideas into programmatic realities. From landing page implementations to microsite and full scale web applications, David’s experience allows WebShare clients to enjoy the client facing pages and applications that drive their bottom lines.

David currently resides in the Phoenix, AZ area with his wife and best friend of over twenty years. When not sitting in front of the computer, he enjoys spending quality time with the family and playing
softball.

Adrian Vender
As a consultant and technical implementation specialist, Adrian merges a highly technical background with a passion for measurable and results driven search and online marketing programs. He is capable of developing high level strategies and driving some of the most challenging analytics, conversion testing and metrics tracking implementations from a technical perspective. Adrian’s experience with a multitude of online marketing areas ranges from paid and organic search to web analytics to programming and implementation, and this breadth of knowledge helps clients to ensure that each of their efforts fits within the big picture of their overall online marketing strategy.

Prior to joining WebShare, Adrian was Chief Analytics Officer at Prospective Consulting and had worked as a contract web developer and Internet marketing consultant for five years.

Nick Iyengar
Nick is a senior web analyst at WebShare with an extensive background in deploying and leveraging Google Analytics to improve the performance of online marketing campaigns. He brings a passion for data analysis and advanced web analytics techniques to help marketers continually improve their results.

Prior to joining WebShare, Nick spent 3+ years at Google, where he managed tens of millions of dollars in ad spend for top-tier Tech B2C clients. Nick also led Google’s “Analytics Guru” team for the Mountain View, CA headquarters, applying web analytics and analysis techniques to improve campaigns for top AdWords advertisers. He holds a B.A. in Government from Connecticut College.

Mark Geyer
Mark is a Graphic / Web Design & User Experience Specialist at WebShare – he has a wide range of skills and experience in designing interfaces and media for software, web, and mobile developments. Mark loves creating delightful intuitive interfaces and improving the way users experience the web and other online media platforms.

Prior to joining WebShare, Mark spent 5+ years at Pearson Education where he designed and led a team of user interface designers to create interfaces and run usability testing for a variety of user types. He earned his Bachelor of Fine Arts degree specializing in Media Arts & Animation from The Art Institute of Phoenix.

Jennifer Heisler
Jen is the office manager and event coordinator for WebShare, bringing with her 15+ years of experience in all aspects of office management, administration and behavior management. Jen also handles all the logistical coordination of the Google Seminars for Success program to ensure attendees have the best experience possible at these training events.

Prior to joining the WebShare team, Jen was the Director of Administration for a state funded agency providing services to children diagnosed with Autism, expanding the program’s services throughout the entire state of Arizona.