Comments for WebShare Search and Conversion Marketing Blog

Comment on Clean up Your Google Analytics for 2010 by Tom Batey

Tom Batey — Sat, 20 Feb 2010 23:53:39 +0000

Thanks for the article and good advice.

Goal tracking should be one of the most straightforward aspects yet many people do not do it. They merely set up Google Analytics and leave it, just looking at the big numbers (or not so big in many cases) on the dashboard.

Comment on Tag Your Tweets and Track Your Social Campaigns in Google Analytics by Courtney

Courtney — Thu, 18 Feb 2010 14:48:10 +0000

Great tool that is a little easier for the masses than Google’s URL linkbuilder!

Comment on Clean up Your Google Analytics for 2010 by David

David — Tue, 16 Feb 2010 18:11:00 +0000

Even better for collaboration is a Google Spreadsheet ;-). And even better than that would be building your own application that members of your organization can all use to automatically pre-populate based on business needs and let the users select values rather than type them freeform – this helps control options and helps keep data clean!

Comment on Clean up Your Google Analytics for 2010 by Storm Force

Storm Force — Tue, 16 Feb 2010 12:57:30 +0000

Re: Campaign Tracking

I recommend that people keep an Excel sheet of all their campaign tracking conventions to ensure that they remain the same over time.

Comment on Clean up Your Google Analytics for 2010 by David

David — Fri, 12 Feb 2010 17:35:46 +0000

Here’s more info on Y!SM tracking URL’s – there’s info about turning this feature on / off and troubleshooting at the bottom. Hope this helps!
http://help.yahoo.com/l/us/yahoo/ysm/sps/screenref/16897.html

Comment on Clean up Your Google Analytics for 2010 by Jessica

Jessica — Fri, 12 Feb 2010 16:16:51 +0000

Thanks for the article. I’ve been trying to track my Yahoo Search Marketing in Analytics using {OVKEY} as the term in urlBuilder to identify the keywords from yahoo. However, in Analytics, only “{ovkey}” is displayed in the data, instead of the actual keyword.

Anyone have any tips to get Google to recognize and track Yahoo keywords in Analytics?

Comment on Free Google Webinar – Planning & Running Your First Website Optimizer Experiment by mississauga web design

mississauga web design — Fri, 12 Feb 2010 05:36:52 +0000

Well written and a great read :)

Comment on Clean up Your Google Analytics for 2010 by David

David — Thu, 11 Feb 2010 20:24:01 +0000

Danielle - you're correct in that a www and non-www version of the same domain are treated as unique hostnames in GA, however, most would agree that you should pick one and 301 redirect the other. In a situation where you have localized or regional subdomains, you've likely done that because the content is localized and thus different. You can use event tracking or custom variables in order to achieve content groupings, or even more simply you can use inline filters on content reports to get aggregate statistics across a subdomain in the scorecard. With the API a slew of other options are open to you. Generally speaking, I'd rather have more data and be able to aggregate than not have access to the data needed for granular analysis. Also, remember that advanced segments are applied at the session, and not pageview level like profile filters are. Lastly, just about everything breaks site overlay ;-), and site overlay, as implemented currently, is fundamentally flawed even when it does work. For true click mapping, try Crazy Egg or ClickTale.

Comment on Clean up Your Google Analytics for 2010 by David

David — Thu, 11 Feb 2010 20:17:41 +0000

Don't give me too much credit, Nick wrote this one!

Comment on Clean up Your Google Analytics for 2010 by Courtney

Courtney — Thu, 11 Feb 2010 19:05:05 +0000

I’m forwarding this to our store vendor. We need to get that working. Thanks David!