Google offers several ways to select your report date ranges. By default the date range is set to the last 30 days worth of data (starting with yesterday and going back 30 days – the current day is excluded so as not to skew data). But in many case you will want to change that. Google gives you lots of choices. Maybe to the current day, the last week, the last 6 months…you get the point. Here are your options for selecting date ranges.
1) Stick with the 30 day default.

2) Select an entire calendar month.
Just click on the month name. To select months beyond the current three month view use the arrows to the left and right.

3) Select an entire week (Monday – Sunday).
Click the half moon to the left of the week you wish to view.

4) Select a range of days.
Click the first and last date in the range you wish to view.

5) If you prefer, you can also use the timeline slider option to pick your date range. Click the timeline tab next to the calendar tab and adjust the date range window by sliding it to the left and right so that the range you want is within the window.

6) Finally you have the option to compare date ranges. Select the “Compare to Past” box and then use any of the methods above to set the date ranges for comparison. Your graph will show both sets of data for easy comparison.


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Mike Small
Mike Small leads the SEM and paid search efforts at WebShare. You can find out more about Mike here.
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Hi there – Do you know is there a way to “Schedule” a year over year comparison??
I want to auto-email a weekly (or monthly) report that compares traffic against the same week (or month) fromt the previous year.
I can’t find a way to do this – any ideas, is this possible??
I was looking for the same thing as Rob. How do you set a date range for the scheduled email report? It appears it is always using the last date range I looked at, but if I set it up to email and then go and change the date range as I am looking at other stuff, my email report will come in with that changed date range. I tried looking into the Manage Scheduled Reports but I don’t see an option to force a date range like week, month, etc. Maybe it can’t be done? But I can’t find any info out there to say that either.