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Search & Conversion Marketing Blog

Welcome to our blog! Here you'll find posts on the topics of web design & traffic acquisition, paid and organic search strategies, analytics & business intelligence, conversion testing, interviews, videos and more. We hope you find it useful, and invite you to read, share, subscribe, leave a comment, or just have a look at what's here.

WebShare Video Series – How to set up goals in Google Analytics

Ready to set up goals on your website? This 7 minute video walks through the steps required to create conversion goals in Google Analytics. You’ll learn about different types of goals, how to calculate goal values, when and where to use different match types and more. With goals configured in your Analytics profiles you’ll be on your way to understanding how your visitors interact with your site from the perspective of conversions:

 

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