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Use these statistical testing tools to analyze your ppc split tests, conversion marketing tests, estimate sample sizes, and more
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Your website has never before meant more to your bottom line. Make sure you're getting the most out of your online investment through advanced website analytics, search and conversion marketing, usability and website design, traffic acquisition strategies and online advertising management with WebShare, LLC.
Website Analytics are crucial to the measurement and improvement of your website. WebShare can help you define your online success metrics and track how visitors get to your site, what they do while they're there, how they're monetized or converted into customers, and how they eventually leave.
Your website is perhaps the most effective testing ground you'll find for understanding how your marketing messages resonate with your customers. Through statistical experimentation, very small changes to the elements on your pages can have a profound impact on your conversion rates and your bottom line.
Leveraging the power of search as a traffic acquisition strategy can help drive highly targeted, qualifed traffic to the most relevant pages of your website. WebShare helps clients understand how search engines can attract new customers and creates customized programs that fit the specific needs and goals of client websites.
Using Google Adwords, Yahoo! Search Marketing, MSN adCenter, or any other paid advertising campaigns? If so, you need to make sure you're managing these programs correctly. From fully outsourced management to training programs, WebShare helps you manage your online advertising to profitability metrics.
WebShare's wealth of experience in conversion and usability testing and search engine optimization is key to the website design and deployment services we offer. We build websites that ensure your potential customers not only find you, but have an experience that contributes to your goals and financial success.
If you're managing your online marketing programs in-house, WebShare's training programs can help you understand, manage, and improve upon topics ranging from website analytics and statistical conversion testing to search marketing and online advertising campaign management.
WebShare is a Google Analytics Authorized Consultancy, a Google Website Optimizer Authorized Consultancy, and a Google Adwords Qualified Company. Let our experts help you get the most out of the Google programs and services that drive your business - and your bottom line.
Leveraging your CRM data to drive traffic and conversions on your website can open up new doors to your online strategies. From eCRM integration solutions to Email marketing campaign management, WebShare can help make the most of your customer relationships.

Search Ads on Google's Mobile Search Pages Set to Launch

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Search Ads on Google’s Mobile Search Pages Set to Launch

Google Adwords goes MobileGoogle announced that within the next few days, it will begin including ads on the Google Mobile Search pages as an extension to its Adwords program. Google is promoting this new service to its advertisers on the premise that it will help advertisers reach additional qualified customers. The ads will be displayed to users searching Google on their cell phones free of charge until November 18th, 2007. Beginning November 19th, however, Google will begin charging its advertisers for clicks on the mobile ads unless you tell them otherwise. The trial period is available to all Adwords account holders, which will allow them time to experiment with the mobile platform by reaching actual qualified customers.

We highly suggest that you take an extra close look at your Adwords metrics to see just how profitable these ads are for your business and then make an informed, data-driven decision on how to proceed with your campaigns come November 19th. If you’re taking advantage of our Google Adwords management services, rest assured we’ll be doing this with your accounts.

Google is using this opt-out approach versus an opt-in approach, making this an opportune time to review your Adwords accounts. All Adwords account holders should review their ads campaigns to ensure that the campaigns not benefiting from the new mobile ads are excluded from that network. Additionally, if you plan to use mobile results then you should ensure that your ads are targeted towards mobile users.

Adwords account holders should also be advised that their mobile ads should reflect a landing page that can viewed in a mobile browser. Google is reporting that they have seen an upward trend in mobile usage this past summer, making this an opportune time for Adwords account holders to reach a new section of potential consumers. As wireless internet becomes more widespread and mobile devices (such as the Apple iPhone) become more user-friendly for the internet, this is going to be an exciting area to watch.

Read more in Google’s Adwords Help Center…

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