Keyword Research is the first step toward your search marketing strategy, and provides an essential foundation for all of your future search marketing efforts.
The worst mistake you can make is to spend time, money and resources optimizing your website for non-trafficked or non-converting keywords.
Keyword discovery and research not only helps define your purpose and clarify your market, but also helps you understand your competitive landscape and the way in which your potential customers view your product and service offerings. Many companies start out believing there are only a handful of general terms to focus on, when in actuality there are literally thousands of keywords that are not only relevant to any given industry, but being typed in by your potential customers every single day.
Click to enlarge sample of
WebShare Keyword Research Report
By taking the time to research and understand which terms will most efficiently use your marketing energy and dollars, you will be attracting the right kind of traffic and converting more visitors into customers.
WebShare’s keyword research and discovery service starts at $1,400 and employs a number of sophisticated tools and data sources. This report provides deep qualitative and quantitative data points aimed at seeking out customers in corners of your market that you (and your competitors) may not have realized existed. This research requires the active participation of the client, and includes two phone / web meetings as well as delivery and walkthrough of the final report.
Contact us today to get started with your Keyword Research!