In today’s competitive online landscape, it is imperative to design your pages for two audiences. First, you need the human eyes of your visitors to gaze upon your pages, find what they’re looking for, and move through the process of converting from visitor to customer. There is a second audience, however, that is every bit as important: search engines.
Search engine “bots” are constantly crawling the web and pulling every bit of data they can find from all the pages across the Internet, and you can control what they see, making each of your pages as attractive as possible with respect to your target keywords. Rich media, Web 2.0 elements, and even images dazzle the human visitor, but are very much invisible to the automated bots that crawl the source code of your pages.
There are hundreds of signals or variables that define the various top tier search engine algorithms, and these are constantly changing. While we certainly do not have access to any search engine’s source code, our years of experience and ongoing research and testing in this area gives us a host of techniques that provide results, time and time again.
As with all of our services, our goal is to provide long term value. We’re not looking to achieve fast (and faster lived) results that have the potential to put your pages at risk, and we employ only “white hat” techniques (those that are legitimate and smiled upon by the search engines themselves). In our designs, recommendations, and strategies we strive to strike a balance between pages that look great to search engines and your customers alike.
Please contact us if you are interested in any of the following services:
On Page Optimization Consulting - WebShare offers consulting services that include audits and code reviews, site design, architecture and layout, rich media and “search unfriendly” inclusion strategies, content management system (CMS) strategies, and general search engine optimization consulting:
- Quick Answer Service ($250/hr)
- Three Hour Block ($600)
- Eight Hour Block ($1200)
On Page Optimization Training Solutions - WebShare also offers training solutions that help you understand how search engines view pages and how to ensure that your pages are as attractive to search engines as they can be with respect to your target keyword set. Please see our training solutions for more information.