Seminars for Success - Google Analytics In-Person Seminars

WebShare's Seminars for Success training series provides you and your staff the opportunity to learn everything you'll need to know to put the power of website analytics in your hands. From the basics of setups and configurations to advanced features and report interpretation, you'll be well on your way to understanding and measuring exactly what your website is doing for you!

What Attendees are Saying... I enjoyed the seminar and look forward to implementing the "tools" I have learned. - Michelle Morgan, Rhino Linings [more]

This two day, instructor led seminar is priced at just $249 per day, and provides an efficient and cost effective way for learning or expanding your knowledge of in depth web analytics.

Dates & Locations | What to Expect | Who Should Attend | Topics Covered | Instructors | Event Details

Seminar Dates & Locations:

Phoenix, Arizona - October 13-14, 2008


What Can I Expect from this Seminar?
Gone are the days of "hit counters" and looking through server logs. With the level and depth of data available from top website analytics packages like Google Analytics, you need to be measuring everything that's happening on your website, and more importantly, you need to be able to turn all of this data into actionable information.

WebShare's Seminars for Success will give you all the tools you need to ensure that you have Google Analytics installed, configured, and running properly to collect the data that drives your bottom line. Once the data is available, we'll show you how to use it to do things like:

• Learn how your visitors are finding you - from search keywords to offline sources
• Understand what visitors do while they're on your site, and why they leave
• Measure ROI from your on and offline advertising campaigns
• Adapt the pages of your site to better serve your visitors - and convert them into customers
• Segment your visitors to find your target audience and give them what they're looking for

Who Should Attend?
Website analytics gives us visibility into every aspect of how our websites are used to accomplish our goals. Whether you're in charge of HR or direct Ecommerce sales, Google Analytics can provide invaluable information for just about everyone in your organization.

• Marketing managers can get timely feedback on their efforts and numbers around the success of their campaigns
• IT and website production staff can get usability metrics that can be used to better the user experience
• Sales staff can use web analytics to improve the quality and quantity of leads and Ecommerce conversions
• Finance teams can get ROI figures at any level of depth they're interested in
• Technical teams can find out what's possible and how to implement Google Analytics advanced features

Topics and Sessions:

Day 1: Google Analytics Introduction & User Training	Day 2: Google Analytics Advanced Technical Implementation
MORNING Introduction to Web Analytics Website Optimizer & Conversion Testing History of Google Analytics Common Interface Features Sharing Google Analytics Data Dashboard Reports & Customization AFTERNOON Understanding Site Visitors Tracking Online Marketing Efforts Site Content & Navigation Reports Understanding Goals & Funnels Ecommerce Tracking & Reporting	MORNING Powering your System with Google Analytics System Overview Profiles & Strategies Regular Expressions Filters - Uses & Implementation Profile & Filter Combinations AFTERNOON Goals & Funnels - Configuration & Setup Tracking Marketing Campaigns Ecommerce Tracking Custom Segmentation Event Tracking Cross Domain and Sub Domain Tracking Google Checkout Integration Code Customization

Event Details - Phoenix, AZ:

Where?

• 
  The Hilton Phoenix Airport Hotel
  Phoenix, AZ (map)
  800.422.8386

When?

• October 13-14, 2008

What Time?

• Check-in: 8:30 - 9:00am
• Seminar: 9:00am - 5:00pm

Accommodations?

• The Hilton Phoenix Airport is within 2 miles of the airport and close to the attractions of Downtown Phoenix, Scottsdale, and Tempe - link).
• The Arizona Grand Resort is a luxury resort featuring a water park, luxury spa, and golf course for those planning a stay in Phoenix (link)
• Holiday Inn Express Phoenix Airport is a nearby and economical option (link)
• Other nearby options Follow this link to see a full range of options...

What Attendees are Saying About Seminars for Success:

Dollar for dollar, by FAR, the best seminar I've ever been to. - Alex, San Diego Go to this seminar before it triples in price, because it is worth that in value. - Paid Search Manager I enjoyed the seminar and look forward to implementing the "tools" I have learned. - Michelle Morgan, Rhino Linings Very well done. It doesn't matter if you already use Google analytics, odds are you are not getting 90% of its potential. This seminar is everything you need and nothing you don't. Not using Google Analytics is a crime. Not getting the most out of it by attending this seminar I think is a bigger infraction. A must for any business! - Razvan Neagu, CEO, Komotion.com So glad it's not a sales pitch - excellent training for beginners and refresher course for current users. - L. Miles, Sharp Healthcare

About the Instructors:

David Booth
David is an instructor and regular speaker, leading seminars and sessions focused on website analytics and search & conversion marketing across the U.S. and Canada for audiences ranging from C-level executives to technical implementation teams. As a consultant, David has advised and worked with companies and organizations across North and Central America in web design, technology selection and deployment, web logistics, analytics and metrics tracking, statistical analysis, and online marketing.

He has been involved in web application development as an engineer and consultant for over 11 years, beginning his career as a Technical Marketing Engineer with Intel Corporation. He even spent two years with the United States Peace Corps developing and deploying websites and web applications to attract grants and international aid for Guatemalan NGOs and local development organizations.

David earned his Master of Business Administration in International Management from the Monterey Institute of International Studies and holds a B.S. in Electrical and Computer Engineering from the University of Illinois at Urbana-Champaign.

Corey Koberg
Corey is a consultant and speaker in the field of search engine and online marketing, and is a regular instructor of web analytics, pay per click management, and other Internet marketing courses and webinars.

Corey holds a degree in Electrical and Computer Engineering from the University of Illinois and has been involved in Internet related engineering and consulting for over 14 years, beginning his career in the labs that developed the world's first web browser. After working for Intel, Compaq, and Qualcomm, Corey has been instrumental in helping companies find and employ a scientific, results-oriented, professional approach to the web analytics and search marketing.

He brings a wealth of experience in online marketing and website analytics, and has worked with companies large and small to implement and leverage Google Analytics to drive the bottom line.