WebShare Online Marketing Training Solutions
WebShare trainings are available via
webinar, at your facilities or at ours
(above: Phoenix training facility)
WebShare is proud to offer customized training solutions to fit your unique needs, whether you’re just getting started in the world of online marketing or looking to hone your skills in a specific area.
Our trainers are not only involved in working on the topics they teach as a full time job, but are also experienced as session leaders. From international speaking circuits to tradeshows, industry events and corporate trainings, our staff is called on frequently to provide educational solutions on the topics of online marketing.
Our sessions are all instructor led and designed to last approximately 4 (four) hours each. We offer our trainings in three delivery / pricing options:
- » Virtually through webinar and telephone bridge - $800 per 4 hour session for up to 5 attendees
- » At our facilities in Phoenix, Arizona - $2240 per day for up to 8 attendees
- » On-site at your facilities - $3160 per day plus travel expenses
If you would like to discuss a special event or additional arrangements, please feel free to contact us to find a solution to your specific needs.
Online Marketing Training Sessions (please click for more information):
- » Level 1: Website Analytics with Google Analytics
- » Level 2: Website Analytics with Google Analytics
- » Level 1: Pay Per Click Management
- » Level 2: Pay Per Click Management
- » Conversion Marketing: Landing Page Testing & Statistical Analysis
- » Fundamentals of Search Engine Marketing
- » Keyword Research
- » Email Marketing and Leveraging your CRM Data
- » Advanced Online Marketing Topics: Customized Sessions
Descriptions and additional details around WebShare Online Marketing Training Sessions:
Level 1: Website Analytics with Google Analytics:
As one of a handful of Google Analytics Authorized Consultants worldwide, we offer both introductory and advanced course material on using Google Analytics. During this introductory session, we assume no prior knowledge of the product and introduce you to the basics of installing and configuring the tool, then take you through the various reports that will be available to you. Our primary goal during this session is to enable you to install and configure Google Analytics on your website, and have the understanding to turn all of this data into usable information. [to top]
Level 2: Website Analytics with Google Analytics:
Level 1: Pay Per Click Management:
WebShare proudly holds the Google Adwords Qualified Company certification as well as that of Yahoo Search Marketing Ambassador and Microsoft adExcellence Member.
Our training is designed to help you set up, optimize, and manage your campaigns to ensure you’re getting the most return on your paid search investment.
During this session, we’ll focus on giving you the tools to answer the most important questions as you manage your campaigns: Where are you making money at the ad group / keyword level? Where are you losing money?
Where are there opportunities to “trim the fat” with negative keywords, match types and exploit low hanging fruit? Which ads are performing best and can they be improved? What display position is the most profitable and what bid prices will get you there? How can you improve click through rates and quality scores to pay less for the same positions? What are the best combinations of keywords / ads / positions for conversions? [to top]
Level 2: Pay Per Click Management
Once you’ve had a taste of what goes into managing your pay per click campaigns, it’s time to take your skills to the next level. During this session, we’ll show you the tools and techniques we use as professional pay per click campaign managers. We’ll show you how to set up, run and analyze split tests of your ads and landing pages, discuss the advantages and disadvantages of content networks and placement targeted advertising, image and video based campaigns, and touch on the offline advertising mediums that are now available. We’ll talk about the best-of-breed management techniques and strategies that we’ve learned over the years, and we’ll prepare you to manage your pay per click campaigns like a pro.While we will focus primarily on Google Adwords during this session, we may also cover Yahoo! Search Marketing, MSN adCenter, social sites such as Facebook, and any additional pay per click mediums that are specifically applicable to your organization. [to top]
Conversion Marketing: Landing Page Testing & Statistical Analysis
Testing the pages on your website to continually improve the rate at which your visitors convert on your goals could be the most important thing you’ll do in your online marketing plan. During this training, we’ll talk about conversion marketing and what it can do to your bottom line, explain the various types of experiments available to us, and give you loads of concepts that we’ve found to test well time and time again. We’ll also highlight Google’s Website Optimizer tool, which allows you to easily set up and run experiments on your site.
By the end of this session, you’ll have an understanding of conversion marketing testing, the tools to design, execute, and analyze your own experiments, and a laundry list of ideas to test out for yourself! [to top]
Fundamentals of Search Engine Marketing
This session is designed to show you the importance of search engines in your traffic acquisition strategy. Attracting highly targeted, qualified visitors to your website is essential, and this session will show you how to leverage the major search engines to get more visitors on your website.We’ll talk about the fundamentals of how search engines “view” the pages of your website and discover some best practices that can make your website more appealing to the engines. We’ll also discuss the concept of links and how search engines use them to rank pages, the “black hat” techniques that you need to avoid to keep your site out of trouble, and content strategies that can help you start ranking for your target keyword set. With advance notice, we’ll even walk you through a prepared audit of your site, and by the time this session is over, you’ll have solid, actionable takeaways that you can start applying to your site immediately. [to top]
Keyword Research
In the world of search engine marketing, everything comes back to the foundation of keywords. What people (your potential customers) are typing into search engines is the foundation of your online marketing strategies, and discovering which keywords you should be focused on given your limited time and resources is not a guessing game.This session will show you the tools and techniques that can help you identify and compare the thousands of keywords that are relevant to your website - and that real people are actually typing into search engines every day. We’ll show you where to find the numbers for quantitative analysis and what concepts you need to apply when you look at your lists qualitatively. [to top]
Email Marketing and Leveraging your CRM Data
Keeping in contact with your customer base can provide you with an extremely valuable source of traffic and conversions. Email marketing, when done properly, can be used to grow and leverage your mailing lists to make an impact on your bottom line.During this session, we’ll talk about how to make sure you’re compliant with existing laws and how to stay respectful of your customer base, what tools you can use to ensure that your emails stay out of SPAM filters, best practices for what to put in your emails, how often (and when) to send them, and how to track and measure performance. We’ll discuss split testing and show you the tools that can help you tune your mails and ensure that every edition you create is better than the last. Additionally, we’ll discuss ways to integrate your email marketing strategy and your CRM data. [to top]
Advanced Online Marketing Topics: Customized Sessions
If you would like to set up a session on an advanced topic of online marketing, please contact us to discuss your needs. [to top]